Optimized Campaigns


 

We deliver immediate results with our Optimized Ad Campaigns. Running paid ads directly to a website (or Facebook page) is extremely ineffective when compared to our unique targeted campaigns. Through our high converting process, we utilize a custom multi-step experience designed specifically to convert the leads to take action and become new patients.

We generate more than just leads or impressions, we take each person through a strategic system that makes them schedule an appointment with your practice, IMMEDIATELY!

Social Media vs Search Engine vs Other Advertising

Our initial campaigns utilize the power of Facebook and social media, we then test ads on other platforms i.e. Google, relevant sites, etc. Facebook has been gathering information from its user base for the previous 13 years. Currently, there is no other ad platform that will allow you to target potential customers based on such specific data e.g. age, gender, income, interests, location, and much more.

Our success utilizes the power of Facebook data along, our skilled team, and years of experience that delivers immediate, scalable results for our clients.

Your Custom Optimized Campaigns

We implement a proven process for all of our dental clients and customize it specifically to your specific goals. This includes:

  • Campaign Setup: We abide by all of Facebook’s restrictions so you don’t have to. We’ll pick the best interests and target areas for you, based on which patients and dental services you are most interested in capturing.
  • Ad Creation & Testing: Since Facebook doesn’t charge for advertising unless someone clicks on your ad, it’s worth it to experiment. We will run multiple tests on different keywords, content, images, etc. to make sure you’re reaching your audience.
  • Landing Page Creation: Rather than leave you in the dark on what’s working, we create specific landing pages for the ads we run on Facebook. Each landing page is written to convert patients by encouraging them to take action.
  • Reporting & Measurement: Since we create landing pages and Facebook advertisements for your campaign, we can tell you exactly what is effective and converting. You will also get monthly reports on how many leads and conversions Facebook has generated for you.

Our Process

#1 Personal Consultation

  • We’ll sit down with you and discuss what you’re advertising and who your ideal patients are.

#2 Research

  • Once we have a better understanding of your product, we’ll do additional research. We’ll get data on your target audience, your competitors, and anything else we need to create a stellar campaign.

#3 Campaign Creation

  • We’ll use Facebook to create a campaign that’s perfect for your audience. We’ll also set up unique landing pages on your site so we can measure the exact impact of your Facebook ads.

#4 ROI Reporting

  • Each month, we’ll send you a detailed report covering money spent, click-through rate, and conversion rate. We’ll also include what steps we plan to take next. Throughout the process, we’ll be a phone call away if you have any questions.